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Credit Crunch Wedding Photography: 5 Top Tips
Nowadays every young couple seems to want to get married and recreate some of the fairytale celebrity weddings they see everywhere. But the cost of a wedding can frequently cause a lot of misery both before and after the big day. The average cost of a wedding in the US last year was $20,000, and it was £20,000 in the UK. That's probably the most expensive day you'll ever have (unless you one day throw a winning lottery ticket in the wash). And with the credit crunch showing no signs of easing, prospective brides and grooms are actively looking for ways to cut costs without spoiling the magic of their special day. Couples are cutting down guest lists, asking for friends and family to help out instead of hiring caterers, DJs and videographers, and brides are increasingly considering pre-worn wedding dresses. Yet the photography is one area few are prepared to compromise on, and with good reason. Of all the possible expenses you could lay out for your wedding day, its the photography that will stay with you and your family long after the others are just a hole in your bank account. I've put together my 5 top tips for how to find a fantastic wedding photographer without breaking the bank.
1. Making the best of Google
Any wedding photographer worth their salt will have a website displaying their work, and the best way to find them is, as always, by Googling. Yet with the market being so saturated it's easy for couples to miss out on some amazing photographers and great prices by not using the power of Google enough. Do not make the mistake of not going beyond the first page of results or the top few sponsored links in Google. By ensuring you take your time on your search you can get the best possible short-list of potential wedding photographers to choose from. Also don't just go for the obvious search terms - make sure you vary your searches, and always include a few local areas and towns to find photographers who are slightly further afield but willing to travel. For example for my wedding I not only searched for "Wedding Photographer in Brighton", we also made sure to look for photographers in London, Kent and Hampshire.
2. Be Wary of "Stealth Charges"
Gone are the days when your wedding photographer had to develop their own prints in a darkroom - its all digital now. That means the wedding photographer prices are a lot more simple now too. So I'm amazed that so many photographers still charge their customers an extra fee for each print on top of the booking! My money saving tip would be to stick to the photographer who will give you a CD with ALL the pictures in high resolution. That way you can get prints done at a fraction of the cost at your local photo printing lab.
3. Albums and Extras: Do It Yourself!
Traditional wedding albums with flowery covers and peeling pages are becoming a relic of the past. Today you have stylish photobooks are a big hit with most couples - but the problem is if you go through your photographer these will often cost you an arm and a leg. Yet if you're willing to make a little effort yourself and you have some creative flair, there are many photobook services now where you can design one at home and get them printed at bargain prices. Ditto when it comes to canvas prints or blow up posters really - as long as you have high quality original image files from your photographer, you can pretty much do it all yourself!
4. Be Wary of Wedding Photography Scams
Everyon'e heard a story about a couple who got scammed by a so-called "photographer" who ran off with their money. These swindlers will poach couples with cheap prices and slick sales pitches, receive their deposits or even full booking payments and then never be heard from again. It is a heartbreaking and cruel practice. But it can be easily avoided with vigilance. Make sure you pay any deposits via secure bank transfer as this can be traced in the event of a problem, and that you receive an invoice and receipt for your payment. Also make sure you get a legally binding contract from the photographer which states clearly what you are getting for your money and will protect you. And lastly, just make sure you have your radar up - try and visit the photographer, see lots of examples of his work and ask lots of questions.
5. Dont be Overzealous in Your Moneysaving Crusade!
My last tip is perhaps the opposite of a moneysaving one, but just as important as the others. I know you're trying to save money but it it possible to take that overboard! It's worth repeating that out of all the services you pay for on your wedding day, the photography is quite possibly the most important to get right. There are hundreds of amateur and inexperienced 'photographers' out there who are trying their luck as a side income. Judging from their prices alone you'd think you've struck gold. But if you ignore the very cheapest prices that's where you often find the best compromises between price and quality. Remember that if you don't look at your photographer's work and go "wow" what is the point in spending all that money on a professional?
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